In the 1880s cigarettes began to be sold in boxes. A piece of cardboard was inserted into the package to keep it stiff. Even back then admen were looking to cover every surface with marketing, and so the cigarette card was born. The cards were printed in large sets and people avidly collected them. People still do. I own a set of poultry cards. They’re tiny things, just 1 1/2 inches by 2 3/4 inches.
As much as I enjoy the bright graphics, what I really like are the poems on the back. Most are oddly worded and sort of, kind of rhyme. Looking at this card, you’d think that “E is for Eggs” but it’s not. Read the back. “E is for Eating.” I quite agree!